Our friends at Shantui Construction Machinery Co. in Jining, Shandong, China recently launched the new look VMA Worldwide created for them. The 2010 project included an all-new positioning for the Company, new tagline and a new look across the board in their corporate brochure, advertising, website, videos, etc. Shantui can be said to be China’s equivalent to Caterpillar. It is the world’s top volume producer of bulldozers, and is now well down the road to diversifying into many other construction machinery product lines, such as excavators, road rollers, graders, cement handling equipment, wheel loaders and more. There is a big market in China for companies such as Shantui that are fast-becoming global multinationals but who need an image overhaul to look the part.
To view Shantui’s new series of ads in PDF form, click the link below:
David Lightle 
Posted on October 18, 2010
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